“Craft your Commerce” Series Expores the Business of Art

Alex Matisse of East Fork Pottery. Photo by Mike Belleme

In partnership with UNCA and Mountain BizWorks, the Center for Craft is launching a new workshop series to support emerging and established makers with craft-inspired businesses. Beginning March 1, Entrepreneur’s Workshop: Craft Your Commerce will cover topics such as market positioning, photography, and sustainable growth.

The Center for Craft developed the program using research responses from more than 300 creative professionals in and around Asheville. “The series will address many of the key questions and areas of need expressed by area makers and designers,” says Stephanie Moore, executive director of the Center for Craft. “The pilot program offers a great opportunity to advance our region’s creative sector through our partnership with UNC Asheville and Mountain BizWorks.”

The series consists of three interactive workshops, which can be taken separately, as well as a five-week business-development course beginning on April 26. Presenters include Regina Connell, former director of communications at Heath Ceramics; Asheville-based photographer Nicole McConville; and East Fork Pottery founder Alex Matisse, great-grandson of painting master Henri Matisse.

“Each session will be insightful and compelling on its own, but we’ve also designed the series to progressively build on each topic,” says Annie Milroy Price, the Mountain BizWorks business coach facilitating the workshop series and leading the Alpine Course. “We encourage participation in the whole series to get the fullest Craft Your Commerce experience.”

All workshops take place at the Center for Craft, 67 Broadway, Asheville. Visit www.craftyourcommerce.com for more info.

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